The Brief Test · a Curious Brand diagnostic

Before you blame the agency, check the brief.

A two-minute test for the people who commission creative work. Eight questions, one honest score, and the one thing quietly costing you good work.

Two minutes. No login. We mark it, not you.

You get a scorecard, not a lecture.

A score out of 100. The brief type you're actually writing. The one dimension that's leaking money, and the single fix that sharpens the next brief you send.

Five briefs. Some cost you more than others.

  • The Busywork Briefactivity, no aim
  • The Dear Everyone Briefwritten for no one
  • The Vibe Briefa link and a feeling
  • The Off-Brand Briefno guardrails
  • The Brief Whispererthe one they fight for
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marketers say writing an agency brief is a skill they were never taught.

Marketing Week, 2025 — so no, it isn't just you.

Find out which brief you write.

Built by Curious Brand, who read briefs for a living.

The Brief TestHow good is your brief?

First, one question

Who's doing the briefing?

Two minutes either way. This just helps us frame your result.

The Brief TestHow good is your brief?
01

Question 01 of 10

    Your score's ready.

    One email, and your marked brief plus a fill-in template land in your inbox. No newsletter avalanche. Promise.

    We handle your data per our privacy policy.

    0 /100

    Where it's leaking

    The one fix

    Your brief template, free The fill-in template behind this test: six sections, plain-English prompts, your weakest one to start with. Word doc. Download ↓

    If you'd rather not guess

    Want to get it right? the people who study this

    Fix this properly

    The full version, with the fix in detail, is in your inbox.