← The Brief Test
Privacy & cookies
How The Brief Test handles your data — in plain English, the way a good brief should read.
Effective 8 July 2026 · Last updated 8 July 2026
The short version
- We ask for your email so we can send your result and the free brief template — nothing more is required to take the test.
- Your answers are stored as a score and a brief type. We never sell your data, and never share it for anyone else's marketing.
- No analytics or advertising cookies load unless you press Accept. Press No thanks and none of them fire.
- Unsubscribe, or ask us to delete everything, any time: hello@curiousbrand.co.uk.
Who we are
The Brief Test is run by Curious Brand (“we”, “us”). We are the data controller for the information you give us here — we decide what's collected and why. For anything at all about your data, email hello@curiousbrand.co.uk; it's the fastest route to a person.
What we collect
- Your email address — when you ask us to send your result.
- Your quiz answers — stored as an overall score out of 100, your brief “type”, and a score for each of the four dimensions. We don't hold your individual clicks against your name beyond producing that result.
- Which role you picked — marketer or founder — so we can frame your result.
- Where you came from — if you arrived via a link with campaign tags (
utm_source and similar), we note the source so we know which channels are working.
- Technical data — standard details like your IP address, device and browser, collected by our host and — only if you accept cookies — by analytics.
Why we're allowed to use it
Under UK GDPR we rely on two lawful bases:
- Consent — for sending you marketing emails and for any analytics or advertising cookies. You give it by ticking the box or pressing Accept, and you can withdraw it at any time.
- Legitimate interests — for delivering the result you asked for, keeping the test secure, and running the service. We keep this light and never let it override your rights.
Cookies & tracking
Nothing non-essential runs before you choose on the banner:
- Strictly necessary — a small record of your cookie choice, so we don't ask again every visit. Always on; no consent needed.
- Analytics — Google Analytics, loaded through Google Tag Manager, only after you press Accept. It tells us which parts of the test are working.
- Advertising — Google Ads and the Meta pixel, only after you press Accept. They let us measure results and reach more people who'd find the test useful.
Press No thanks and none of the analytics or advertising cookies load at all.
Who else handles your data
A few trusted providers help us run the test. They only process your data on our instructions, never for their own purposes:
Where your data goes
Some of these providers operate outside the UK, including in the US. Where your data is transferred internationally, it's protected by an approved safeguard — UK adequacy regulations, or the UK Addendum to the EU Standard Contractual Clauses.
How long we keep it
We keep your email and result until you unsubscribe or ask us to delete them — then we remove them promptly. Analytics data is retained according to each provider's standard settings. We don't hold on to anything longer than we need to.
Your rights
Under UK GDPR you can ask us to:
- show you the data we hold about you,
- correct it if it's wrong,
- delete it,
- restrict or object to how we use it,
- or hand you a copy to take elsewhere.
Email hello@curiousbrand.co.uk and we'll sort it, usually well within a month. If you're not happy with how we've handled things, you can complain to the Information Commissioner's Office at ico.org.uk.
Changes to this policy
If we change how we handle your data, we'll update this page and the date at the top. Anything material, we'll flag clearly rather than bury.